Steve Howard on Boomer Selling – Helping the Wealthiest Generation Buy and Accelerate Economic Growth!
July 6, 2009
Hosted by Ken Dawson and Sheryl Dawson
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Guest Information
Episode Description
Steve Howard, speaker and writer, is founder of a training and consulting firm. His new book, Boomer Selling, is a practical resource to help organizations understand the motivations and buying habits of this unique generation. When the American economy recovers, it will be on the backs of Baby Boomers and Howard shows in Boomer Selling why: Boomers are the engine that drives our economy; Most companies are wasting money going after the wrong customers; Customization is critical when selling to Boomers; 80% of Boomers buy premium products. Listen in for practical techniques to improve your company’s sales strategies and win over a loyal customer base. The show informs and encourages listeners to achieve their career goals by featuring experts and business leaders on job search and career advancement. Show hosts are Ken and Sheryl Dawson, principals of Total Career Success, Inc. and authors of Job Search: The Total System, 3rd edition. For more visit www.betterjobbetterlife.com
Total Career Success
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Total Career Success is designed to inform, energize and equip listeners to achieve their career goals. From executive to college grad to new worker, everyone can benefit from the practical and proven advice on job search and career advancement. Our mission is to enable every listener to achieve their career aspirations and advance their careers, to achieve their potential and meet their financial goals. Topics include job search, career opportunities, professionalism, financial aspects of career advancement, workplace advances and future changes, organizational challenges at work, relationships at work, motivational issues, success attributes and success stories.
Ken Dawson and Sheryl Dawson
As a pioneer in the outplacement and career transition industry, Ken Dawson founded Dawson Consulting Group and is now Chairman and CEO of Total Career Success. He has inspired thousands of employees and executives to earn better jobs for better pay and maximize their career success. The creative genius behind Job Search: The Total System, Ken continues to develop practical and creative ways to optimize one’s career potential. As an energetic, informative, humorous and motivational presenter, Ken inspires his participants to excel. His extensive career and credentials in management consulting provide a wealth of experience upon which he draws to present the best job search and career success advice available worldwide.
Widely recognized for her expertise in talent management consulting, program design and development, project management, and career and behavioral assessment, Sheryl Dawson is CEO of Dawson Consulting Group. Sheryl is responsible for achieving the vision and leading the growth of this Houston-based talent management consulting and coaching firm serving the corporate market. As COO of Total Career Success, which provides career advice to the retail, educational and professional association markets worldwide, she leads the publishing and web-based services divisions. As author, speaker, and consultant, she is sought after by professional and community organizations and publications to share her expertise on talent, career and organizational related topics.
