MULTI LEVEL MARKETING …… THE FUTURE OR PAST
December 6, 2011
Hosted by Bob Pritchard
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Guest Information
Episode Description
A lot has been said about Multilevel Marketing both for and against. Lots of people have made lots of money and strongly embrace it, others including economists, claim it is a very flawed system. I look at both sides of the argument and determine that in reality it is not much different in performance, success and failure than other channels of marketing. My issue is the way MLM is marketed to attract distributors and the results that are claimed by its exponents. A controversial subject, and if you’re considering MLM or just interested in a good debate - a program you must listen to. I have two great guests, Linda Blum Huntington, a business dynamo who‘s a huge success in the music business and now enjoying terrific success with MLM company Arbonne! Second guest is actor Elise Angell who gives us a glimpse into the life of an actor when not on stage or in front of the camera. We also look at Coke’s ill fated experiment with the white can, marketing screw ups and answer listeners emails
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
