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Building Your Brand as an NFL Player
January 12, 2012
Hosted by Eugene T. Lee
[Download MP3] [itunes] [Bookmark Episode]
Endorsements, sponsorships and appearances offer high-profile NFL players a lucrative opportunity to earn supplemental income off-the-field. But why do Fortune 500 companies seek out NFL players to endorse their products? Why are NFL players so sought after for cameo appearances on television and film? How important is it for an NFL player to align his endorsements with his own particular brand? How has the growth of social media impacted brand building? We’ll discuss all this and more when we are joined tonight by sports marketing and entertainment gurus Drew Lascari and Drew Rigsbee.
Enter The League
Thursday at 4 PM Pacific Time on VoiceAmerica Sports Channel
There is no denying America’s love obsession with professional football. Out of the four major professional sports leagues in North America, the NFL has clearly emerged over the past decade as the true American pastime. Nearly three out of four Americans watched an NFL game on television last season and this widespread popularity has spurred unprecedented growth for the sport. But, do fans really know and understand what goes on behind the scenes? Enter The League will take you on a thrilling ride into NFL locker rooms, press boxes and on the recruiting trail to enlighten true fans of the fascinating dynamic between NFL players, coaches, GMs and agents – the combative, yet co-dependent, relationships that lie at the heart and soul of the game we love. Listen for Enter The League every Thursday at 4 PM Pacific Time on the VoiceAmerica Sports Channel.
Eugene T. Lee
Eugene T. Lee, Esq., is president of ETL Associates, Inc., the most up and coming agency in the NFL player representation industry. When Academy Award nominee Morgan Spurlock (Super Size Me) was hired to direct an ESPN Films documentary (The Dotted Line) about the inside world of sports agents, he chose Eugene T. Lee, Esq. as the NFL agent to be featured. Why? Eugene is quickly making a name for himself as a premier NFL sports agent, and in the words of Spurlock, many expect him to be the next powerhouse agent. Nothing has ever been handed to Eugene, who picked up his first sports client while playing pickup basketball in law school at Notre Dame. Eugene is known for never compromising his principles to get ahead. Although the movie will capture what really goes on behind closed doors as Eugene helps his clients navigate the minefield that is professional sports, Eugene’s dynamic and diligent approach to his profession endures beyond the film. In an industry known for its greed, scandals and ruthlessness, Eugene has been able to maintain a sense of integrity and draw strength from his faith while swimming with sharks.
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