Cindy Atlee has been fascinated with stories and how they shape identity since writing her first (and last!) novel at the age of 13. Instead of becoming a writer, she channeled a passion for helping others understand and express who they are in the world into a 20+ year career as a branding strategist, facilitator and coach. She is currently principal of The Storybranding Group, a firm that helps clients create authentic, inspiring personal and organizational brands. Cindy is also a frequent speaker and workshop leader who’s currently writing her first book, Discover Your StoryBrand: 12 Story-based Styles to Unleash Your Voice and Let the World Know Who You Really Are. Previously, she was Senior Vice President, Branding & Organizational Culture at the global public relations firm Porter Novelli and has held a variety of senior executive positions at mid-Atlantic advertising agencies and marketing firms. View Guest page
Warren Bennis is University Professor and Distinguished Professor of Business Administration and Founding Chairman of The Leadership Institute at the University of Southern California. He also serves as the Chairman of the Advisory Board of the Center for Public Leadership at Harvard University’s Kennedy School. He has consulted for many Fortune 500 companies and served as adviser to four U.S. presidents. In May 2000, the Financial Times referred to Bennis as the “professor who established leadership as a respectable academic field.” Forbes Magazine cited Bennis as the “Dean of Leadership gurus.” In 2007, Business Week named Bennis as one of the “10 most influential thought leaders writing on contemporary business issues.” The Wall Street Journal named him as one of the top speakers on management in 1993 and in 2009, Bennis’s signature book, On Becoming a Leader, was republished in a special 20th Anniversary edition. In 2011, it was chosen by Time magazine as one of “the top 25 business books of all times.” Bennis was selected for inclusion in Business Educator’s “A-List of Management Academics 2011.” He has written or edited over 30 books, translated into about 25 languages. Three of his favorite passions: Leadership, Organization Dynamics and Creative Collaboration show up in his numerous writings. The Financial Times recently named Leaders as one of the top 50 business books of all time. In 1993, Addison-Wesley published a book of his essays, An Invented Life: Reflections on Leadership and Change, which was nominated for a Pulitzer Prize. Bennis, working with Bob Thomas, published Geeks & Geezers (re-titled: Leading for a Lifetime), a book that examines the differences and similarities between leaders 30 years and younger and leaders 70 years and older. In 2005, HarperCollins published his series of conversations with the late Bob Townsend, Reinventing Leadership. In 2007, he co-authored (with Noel Tichy), Judgment: How Winning Leaders Make Great Calls. He co-authored with Daniel Goleman and Jim O’Toole, Transparency, published in 2008. In 2009, he published a book of his favorite articles in The Essential Bennis. His latest and 31st book, Still Surprised: A Memoir of a Life in Leadership, was published in 2010. View Guest page
Sarah Biggerstaff is a leadership coach and Lecturer in the Practice of Leadership at Yale School of Management. In this capacity, she helps MBA students unlock their potential and explore their personal identity as a leader. She believes there is no one-size fits all approach to leadership and works with students to help them explore and develop their own authentic style. With a combination of humor, candor, and support, Sarah helps leaders see new possibilities and take action as leverage for personal growth and organizational change. She also coaches leaders in organizations such as the Internal Revenue Service, The German Marshall Fund of the United States, Georgetown University, Department of Defense, and Yahoo! As a Major in the US Army Reserves, Sarah fully understands the challenges, demands, and exhilaration of leading. Her own journey from West Point cadet to Army veteran to consultant, coach, and yogi is a lifelong practice in authentic leadership. View Guest page
Kathleen Cabot-Smith is an Executive Coach, author of Riding the Waves Without Getting Wet and the CEO/Founder of LeadersCore®. She has 25 years of solid, wide-ranging experience, from helping leaders with strategy, change, branding and communications, to assisting executives and their teams with client service alignment, post-merger/acquisition reorganization, developing emerging leader talent, and complex culture change. Her work spans over 200 companies on five continents and her clients include American Express, GE, Goldman Sachs, NASA, Dupont, Dow, Cardinal Health, the Army, USDA and the EPA. A graduate of Cornell University, Kansas State and Hudson Institute, she founded LeadersCore® to help leaders tell their unique stories, find their authentic voice and create workplaces where people are engaged, inspired and committed to building deeply-valued relationships that galvanize business success. Learn more about Kathleen at www.leaderscore.com View Guest page
Susan Chritton, M.Ed., PCC, NCCC, is an Executive Coach and Master Personal Brand Strategist who brings direction and renewed enthusiasm to professionals looking to engage their authentic self in the world through personal branding. Her clients appreciate her solid, grounded approach and trust her guidance through the coaching process. Clients come to Susan when they are strengthening their careers inside an organization, are in career transition, or when they need to jump start a new career path. With her wealth of credentials and extensive experience, she has served the unique career management demands of executives and rising stars. Susan's work in career development draws on her ability to identify each individual's uniqueness and then arrange the variables in his or her life to map out a strategic plan. She engages her personal mission to, "educate and empower others to use their gifts in the world" in every expression of her work. Learn more about Susan www.susanchritton.com. View Guest page
Scott Eblin is an executive coach, professional speaker, and author of The Next Level: What Insiders Know About Executive Success. A former Fortune 500 executive, he is founder and president of The Eblin Group, where he has coached hundreds of senior-level leaders in scores of organizations, including Astra Zeneca, Booz Allen Hamilton, Capital One, GE, Johnson & Johnson, and The World Bank. Eblin is a graduate of Davidson College and Harvard University, and currently serves on the faculty of the leadership coaching certificate program at Georgetown University. He lives near Washington, DC, with his wife, Diane, and their two sons. Visit the Next Level Blog (www.scotteblin.com) for leadership “news you can use” and www.eblingroup.com to learn more about The Eblin Group. View Guest page
Top leadership coach Kate Ebner invites people to be visionary. Founder of The Nebo Company, a leadership consultancy based in Washington, D.C., Kate teaches leaders how to use vision as a powerful and practical tool for manifesting the important changes they want to see. Kate works with leaders at Fortune 500s, non-profits and government agencies who are leading significant change, helping them to thrive in their careers and find greater fulfillment and satisfaction in life. Kate specializes not only in how to create, live and lead from vision, but also how to make it real through effective implementation. She brings more than 20 years of firsthand experience in envisioning, leading and implementing major change as a dean at Middlebury College, a SVP of an international strategy consulting firm and as the co-director of the Institute of Transformational Leadership at Georgetown University. Her own journey from executive to master coach is a story of vision and personal transformation. View Guest page
Catharine Fennell is the founder and CEO of videoBIO. She has spent 17 years working at the intersection of marketing, digital media, and Internet technology both in the Corporate world and now as an entrepreneur. videoBIO is her third venture and as Founder of videoBIO, Catharine has created an innovative and disruptive business model that redefines video and the way it is created, purchased and shared online. Catharine is passionate about personal branding, storytelling and being more visible online with video. Catharine and videoBIO works with companies and individuals to help them transition into this 'new generation' video technology inspiring professionals to build video into their daily communication routines. Learn more about Catharine and videoBIO at http://videobio.com. View Guest page
Susie Frazier is the owner of Earthminded Art LLC the company that operates the Susie Frazier Showroom and susiefrazierart.com. An environmental artist and designer, she creates fine art, functional art and public art on display throughout Northeast Ohio and has an acclaimed lifestyle brand of home decor, apparel, and gifts based on organic patterns found in nature. Susie works with a variety of vendors and fabricators to replicate her prototypes, offering a range of handmade jewelry, t-shirts, scarves, lamps, tabletop decor, stationery, fine art, and accent furniture through her retail outlet inside the 78th Street Studios and through her online store. Heavily influenced by the landscapes of the American Southwest as a child and inspired by the self-organizing systems found in different habitats, Frazier has learned to see nature’s contours, textures, and tones as instruments for nurturing one’s emotional and spiritual well-being. Learn more about Susie at: www.susiefrazierart.com. View Guest page
Janet Goldstein is a leading publishing and strategy consultant, author, and speaker on thought-leadership strategies and the art of developing and launching great ideas. A former editorial executive at three of the largest New York City publishers, she is nationally known for her ability to help develop concepts and build audiences for new and established writers, experts, and nonprofits in the fields of business, personal development, and social change. She has worked with such best-selling authors and notable clients as novelist Barbara Kingsolver, psychologists Wayne Dyer and Harriet Lerner, consultants David Allen, Susan Scott, and Keith Yamashita, marketer Shama Kabani, entrepreneurs Andrea J. Lee and Manisha Thakor, and the Dalai Lama. She is the coauthor of It's Not About the Coffee (with Howard Behar, former Starbucks president) and co-creator of Book Breakthrough. Visit her at www.janetgoldstein.com where you can find her “7 Steps to Take Your Idea to the Next Level.” View Guest page
Nancy Lamberton, VP of The Nebo Company, is an executive coach and leadership development trainer, who is passionate about helping people see new possibilities and grow their leadership capacity through a dynamic combination of workshops, coaching and mentoring. With 20 years of experience as an executive in technology, Nancy understands the challenges facing today’s business and government leaders. She led the government divisions of Avaya and Lucent Technologies, was VP of Alliances for SAP, and is a seasoned entrepreneur as co-founder of an e- commerce start-up, Excitations. Nancy is also President of Women In Technology, a volunteer organization that focuses on the advancement of women in leadership roles in the technology industry. A graduate of the Georgetown University’s Leadership Coaching Program, Nancy has a Journalism degree from the University of Kansas and her MBA from Southern Methodist University. Learn more about Nancy at: www.nebocompany.com. View Guest page
Karen Leland is the best-selling author of six business books, which have been translated into 10 languages. She is the president of Sterling Marketing Group, where she works with entrepreneurs and Fortune 500 companies around the world on leveraging the value of modern marketing and social media to build stronger brands and accelerate the business bottom line. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson. A recognized expert on marketing, personal productivity and business communications, Karen has been interviewed for her expertise by the New York Times, Fortune Inc., Oprah, The Today Show, Time Magazine, CNN, The Wall Street Journal, CNBC and others. As a freelance journalist her articles have been published in Entrepreneur, Inc. magazine, The Los Angeles Times, Self, Woman’s Day, CNBC.com, AllBusiness.com and others. Karen is a regular small business featured columnist for The Huffington Post and Psychology Today.com. View Guest page
AJ Leon nomads around the world and makes things happen. He is currently traveling around the world in 1,080 days by land and sea. He is a writer, designer, entrepreneur and humanitarian that has initiated social projects in South Sudan, Kenya, Ethiopia, Tanzania, Malawi, The Philippines and England. He is the author of The Life and Times of a Remarkable Misfit and publishes weekly articles at Pursuit of Everything about living with intention, doing work that matters and changing the world. Learn more about AJ Leon at: http://www.aj-leon.com/pursuitofeverything. View Guest page
As a high school basketball coach, choral director, Director of Admissions, Marketing Director, agency owner and CMO Don Low has had to rely on rhythm, teamwork, perseverance...and varying degrees of sweat...to get the job done. Currently, as Chief Marketing Officer for TailorWell in Seattle, Don leads the Marketing and Business Development efforts for the company by developing and executing on Go-to-market Strategies, Business Development Plans and all branding activities. A 25-year brand agency professional Don has helped to build two successful branding/digital agencies in the Northwest - HL2 and Leonhardt: Fitch. Don has led teams that provide marketing and branding counsel to companies such as Microsoft, Seattle’s Best Coffee, H&R Block, Hotels.com, Vail Resorts and T-Mobile. An avid reader, triathlete and musician, Don enjoys spending time with his kids, Deidre (20) Connor (9) and Lucy (7) and his wife Amy Low, also an accomplished marketing professional in Seattle. View Guest page
Rasheryl McCreary, President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations. Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: Proctor and Gamble, American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Gap, Cisco Systems, USAA, The Central Intelligence Agency and Harvard Business School, to name a few. Learn more about Rasheryl and TAO’s programs at: www.tao-leadership.com. View Guest page
- Build Your Brand With Virtual Presence - Part 2 of 3
- Build Your Brand With Virtual Presence - Part 1 of 3
- Special Encore Presentation: Pump Up Your Virtual Presence
- Pump Up Your Virtual Presence
- 7 Personal Branding Lessons from Shark Tank
- MASTER MIND-NUMBING PERFORMANCE ANXIETY
- Brand Y.O.U™.: How to Amplify Your “IT” Factor
- Brand Y.O.U™.: How to Leverage Your “IT” Factor
Thyra McKelvie is a social media and business development expert. She founded Rendezvous Strategies, a boutique marketing consultancy, to help bring companies and their clients together. Thyra offers a results driven insight into digital media and communications. Her seasoned background includes public relations, marketing, business development and strategic execution at firms including WorldCom, Starbucks, Flying Spot Entertainment and Worktank Interactive Agency. Thyra works with her clients to identify their target markets and then develop powerful strategies to reach them. Some of the topics Thyra addresses in seminars and workshops are: Using Social Media to Grow Your Business, How to Get the Most out of Blogging, Finding Your Target Market and Converting Them Into Sales, Successful Content for Social Media and How to Leverage Your Business on LinkedIn and Facebook. Learn more about Thyra at: email@example.com. View Guest page
Les McKeown is the President & CEO of Predictable Success, a leading advisor on accelerated business growth. He has has started over 40 companies in his own right, and was the founding partner of an incubation consulting company that advised on the creation and growth of hundreds more organizations worldwide. Since relocating from his native Ireland to the US in 1998, Les advises CEOs and senior leaders of organizations on how to achieve scalable, sustainable growth. His clients range from large family-owned businesses to Fortune 100 companies, and include Harvard University, American Express, T-Mobile, United Technologies, Pella Corporation and Chiron. Based in Marblehead MA, Les now spends his time consulting, writing, teaching, and speaking. Les has appeared on CNN, ABC, BBC, Inc, Entrepreneur magazine, USA Today and The New York Times. Les is the author of the WSJ and USA Today Best-seller, "Predictable Success: Getting Your Organization On the Growth Track - and Keeping It There." His latest book is "The Synergist: How to Lead Your Team to Predictable Success.” Les can be contacted at: lesm@Predictablesuccess.com / (+1) 617 237 0235 and on Twitter @lesmckeown View Guest page
Sarah Robinson is President of Sarah Robinson Co. She is a seasoned business strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, AL, Sarah advises her international clients on building a thriving, successful community, increasing social media effectiveness, and developing a remarkable online and offline business presence. Her expertise in building fiercely loyal communities was developed through many years of working with entrepreneurs, small businesses, non-profits and corporations and is the foundation for her forthcoming book, “Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities”. Notable Mentions: No. 47 on Dun & Bradstreet’s Most Influential Small Business Experts on Twitter, Forbes Magazine’s Top 25 Most Influential Women Tweeting about Entrepreneurship, Quoted by Entrepreneur.com, AOL.com and profiled on AmEx Open. Learn more about Sarah and Fierce Loyalty at http://www.fierce-loyalty.com. View Guest page
Joseph Rosenfeld is the trusted personal image consultant for high-profile Silicon Valley individuals. As a former style columnist for Metro Silicon Valley, and a sought-after speaker on the topic of authentic personal image management, Joseph uses his depth of knowledge in personal branding and personal image to help his clients feel secure in aligning their inner traits and outer qualities. His clients care about how they are perceived and are stimulated by style. With nearly 25 years experience in fashion, Joseph knows how to simplify the process of creating a personal image that suits your personality, goals, coloring, and style. He brings unparalleled perspective, having honed his skills at Neiman Marcus and Bigsby & Kruthers. He is among the first four men in the world to earn the Certified Image Professional credential, and named Silicon Valley’s “40 Under 40” by the Silicon Valley/San Jose Business Journal. Learn more about Joseph at www.josephrosenfeld.com. View Guest page
Jasmine Sandler is the CEO of Agent-cy, a full-service online marketing and PR agency, based in NYC. A veteran in online marketing, with over 15 years of experience helping companies identify, reach, engage and grow their audience and business through the use of online branding and social media. Jasmine’s expertise has driven business growth for solopreneurs, start-ups, small and large businesses. Clients include: Citibank, ISO, Diamonds International, Double Rock Corporation, Loews Hotels, City Lights Cruises among others. As a speaker and writer, Jasmine’s topics include: LinkedIn for Personal Branding, Effective Digital Strategy for Small and Mid-Sized Businesses, Search Marketing Success, Social Media and Search Optimization. She has appeared in the New York Times Small Business Blog, The New York Enterprise Report, Crain’s Business, Raintoday, NYC Business Solutions and The Online Marketing Institute. Learn more about Jasmine and Agent-cy at http://www.agent-cy.com. View Guest page
Pamela Slim is an award-winning author, speaker and leader in the new world of work. She spent the first 10 years of her solo practice as a consultant to large corporations such as Hewlett-Packard, Charles Schwab and Cisco Systems, where she worked with thousands of employees, managers and executives. In 2005, she started the Escape from Cubicle Nation blog, which is now one of the top career and business sites on the web. She has coached thousands of budding entrepreneurs, in businesses ranging from martial art studios to software start ups. Slim is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today. She is a proud suburban mom in Mesa, AZ who enjoys the look on people’s faces when she tells them she is also a brown belt in Mixed Martial Arts (it comes in handy when fighting for the last good bunch of kale at the grocery store). Learn more about Pam at escapefromcubiclenation.com View Guest page
Scott Span, MSOD, is President of Tolero Solutions, an Organizational Improvement and Strategy firm. Tolero Solutions specializes in developing people and organizations to be more effective, productive and profitable to facilitate sustainable growth. He is an author on various topics of organizational development and generational diversity and the creator of the Recruitment and Retention Lifecycle ™. His results have not only helped achieve desired goals, but have also increased personal growth and development, leading to a more efficient and effective work environment. He holds a Masters in Organization Development (MSOD) from American University and the NTL Institute. He is also certified in the (FIRO-B) FIRO Element B behavior instrument powered by The Human Element. Additionally he holds Process Mapping and Balanced Scorecard Certifications. He may be reached at firstname.lastname@example.org. View Guest page
Japan’s Personal Branding Pioneer, Peter Sterlacci speaks about using personal branding to enhance success. As a long-term resident of Japan—where “fitting in” is the cultural norm—Peter intimately understands the challenges facing Japanese to “stand-out” and is dedicated to empowering on-the-move careerists in global companies in Japan to “break away” from the pack and ride to success. Certified in Personal Branding by the global leader, Reach, Peter has adapted this proven methodology for Japanese audiences. He also capitalizes on his 21-year career in training and development and his passion for cycling in his powerful messaging. Peter’s clients include: Procter & Gamble Japan, Eli Lilly Japan, American Chamber of Commerce Japan, en World, Hilton Hotel, Foreign Executive Women Kansai, Kyoto University, Kansai Gaidai University, Konan University School of Management. Learn more about Peter at: petersterlacci.com (English site) -or- personalbrandingjapan.com (Japanese site). View Guest page
Debbie Weil, founder of Voxie Media, is an international speaker, author, veteran blogger, marketing strategist and Web pioneer. She was named one of the Most Influential Women in Technology by Fast Company and a DC Top 100 Tech Titan by Washingtonian. For the past 10 years her company, WordBiz.com, Inc., has worked with clients such as, GlaxoSmithKline, the American Camp Association and the Maryland Association of CPAs. Her focus has been content and social media marketing and, specifically, how to launch a successful corporate blog. As the author of The Corporate Blogging Book, she has been quoted in The Wall Street Journal, The New York Times, the Washington Post, Fortune, BusinessWeek, CNN.com and The Guardian. She recently founded Voxie Media to focus on e-books and entrepreneurial publishing for business authors. Debbie is a Harvard grad, holds an MBA from Georgetown University and a M.A. in Journalism from the University of Wisconsin. Visit Debbie at http://voxiemedia.com. View Guest page
Blogging From the C-Suite: Online Brand Building for CEO’s and Senior Executives
June 22, 2012
Hosted by Rasheryl McCreary
In today’s wired world where countless connections are being made online, business blogging has become one of the more influential and effective means to build an organization’s brand. In this episode, host Rasheryl McCreary will talk with Karen Leland, best-selling author, Huffington Post business columnist and modern marketing expert about the power of blogging from the C-Suite. Through real-world examples of leaders who have profited by posting (such as Jonathan Schwartz - who recently stepped down as Sun Microsystems Chief Executive Officer), specific case studies, and current best practices, this episode will provide practical tips for creating, promoting or expanding a leader’s personal brand. Tune in to The Leader and The Muse to catch Karen Leland’s expert advice and practical tips that can help you build your brand.
The Leader and The Muse: Ignite Your Brand, Increase Your Influence
Friday at 12 Noon Pacific Time on VoiceAmerica Business Channel
Each week on “The Leader and The Muse,” Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action.
Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.
For practical strategies, inspiring stories and easy-to-use tips that will ignite your personal brand and increase your influence, tune in to The Leader and The Muse airing live on Fridays at Noon Pacific Time on the VoiceAmerica Business Channel.
Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.
Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.
As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.
Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.