Obama’s Trade Agenda: How will it Impact U.S. Competiveness in a Global Supply Chain World?

April 11, 2013
Hosted by Té Revesz

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Guest Information

Episode Description

“America is back in the trade game.” So says my guest, the Hon. Paula Stern, former chairwoman of the US International Trade Commission and head of The Stern Group. Now the Obama administration is launching 2 big trade initiatives. The “extraordinarily ambitious” Trans-Pacific Partnership and huge US-EU Free Trade Agreement will not just improve US competitiveness, they will boost its negotiating leverage with China. Dr. Stern advises companies, organization & governments on issues that affect their competitiveness in the global economy. Today she’ll advise the Global Reach audience on why—and how—these trade agreements will transform the international rules of the road for cross-border business, not only for US-based firms, but for companies from every corner of the globe. What are the concrete goals? What are the big, contentious issues? Why is getting rid of NTBs so important? How will these pacts alter global supply chain patterns? What will they mean for your company?

Global Reach

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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.

Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.

Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).

Té Revesz

Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.

As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.

Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.

An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.



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