Inspired Marketing: How to Have the Passion Conversation with Robbin Phillips of Brains on Fire
September 23, 2013
Hosted by Kate Ebner
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Guest Information
Episode Description
As Courageous President and co-founder of the word-of-mouth marketing and identity firm Brains on Fire, Robbin Phillips believes that every marketing problem is a people problem in disguise. The new world of marketing is much more personal. It’s not about technology platforms or social media doodads—it’s about real relationships with real people. Instead of focusing on how you can "use" your customers to grow your business, she strives to “connect” and “celebrate” with fans and prefers to conceptualize marketing as human beings drawing other human beings closer. A graphic designer turned creative marketer who helps organizations create, revitalize, protect and grow their brands, Robbin will share insights from her new book, The Passion Conversation with Host Kate Ebner on September 9. After meeting her, you’ll see new possibilities for realizing your vision - and you'll never think of marketing in the same way again.
Visionary Leader, Extraordinary Life
Archives Available on VoiceAmerica Business Channel
Top leadership coach and change guru Kate Ebner teaches leaders in business, education, government and non-profits how to create compelling and inspiring visions that lead to extraordinary results and outcomes. Each week on “Visionary Leader, Extraordinary Life,” Kate introduces you to the amazing visionaries who are shaping our future. She’ll show you how to create your own motivating leadership vision – and how to make it real. Discover the simple, yet powerful steps that add up to a great vision and an extraordinary life. Explore how real visionaries are using vision to drive exceptional results. Visionary Leader, Extraordinary Life features guests who open our eyes to new possibilities and whose stories inspire. Tune in and learn how and why to create your own vision. Join Kate for practical tips, wisdom, and knowledge that will take your leadership and your life to a new level.
Kate Ebner
Top leadership coach Kate Ebner invites people to be visionary. Founder of The Nebo Company, a leadership consultancy based in Washington, D.C., Kate teaches leaders how to use vision as a powerful and practical tool for manifesting the important changes they want to see. Kate works with senior executives and teams at Fortune 500 corporations, non-profits, social entrepreneurs and government agencies who are leading significant change, helping them to thrive in their careers and find greater fulfillment and satisfaction in life.
Kate specializes not only in how to create, live and lead from vision, but also how to make it real through effective implementation. She gained more than two decades of firsthand experience in envisioning, leading and implementing major change while serving as a dean at Middlebury College and as senior vice president of an international strategy consulting firm. Her own journey from executive to master coach is a story of vision and personal transformation. As faculty and co-director of Georgetown University's Leadership Coaching program, Kate authored of "Coaching for Leverage,” a chapter in On Becoming a Leadership Coach. Kate Ebner is frequently quoted in publications and speaks at conferences about leadership, vision, and empowerment.
