How To Handle Negative Publicity On The Web Or In Social Media
March 25, 2014
Hosted by Bob Pritchard
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Guest Information
Episode Description
If you get negative publicity on the web or in social media, you can run and hide, try to delete them, respond in kind or tackle them head-on. Which is preferable? Believe it or not over 55% of brands do not have a strategy in place to deal with negative comments on social media; there are only two reasons why people fail, they either can’t or they won’t. If they can’t, that is easily fixed but if they won’t then they are destined to be a failure. We also discuss the importance of salespeople, without a sale you have no business; how much is great customer service worth; how to do a SWOT analysis and how the local retailer can take on the big-box giant. We have our very popular email segment where we address the issues that concern business no matter where they are in the world. We have a fun and educational chat with Dr. Cathy Cramer, the founder and managing partner of the Cramer Institute in St. Louis Missouri, whose practical and logical advice is now employed by over 300 major corporations, 60 hospitals and the United States Air Force.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
