Online Reputation Management… Absolutely Critical To Everyone
May 13, 2014
Hosted by Bob Pritchard
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The good reputation that you have worked hard at and built over many years can be destroyed on line in an instant, it is as critical to running your business as monitoring your financial statements; Apple takes a giant surge in online sales to take the number two spot behind Amazon; Ondot credit card control.. another great entrepreneur to salute. We also discuss how to maximize your presence online as more and more people use the Internet as the first port of call; where you should be spending your advertising dollars and how to make those decisions. We also have our extremely popular email segment and an excellent interview. We talk to Martyn Etherington who is the chief marketing officer of Mitel a leading provider of unified communications software solutions. Martyn has oversight responsibility for all aspects of Mitel's corporate marketing strategy and programs globally. He has more than 25 years' experience with multinational technology companies including IBM, Sequent Computer Systems and Digital Equipment Corporation and at Tektronix where he most recently held the position of vice president worldwide marketing, Martyn is an awarding winning marketer known for his digital marketing expertise.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
