Modern Customer Journey: Forget the Marketing Funnel
February 4, 2015
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: The Journey
We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path. It can start, stop, go backwards, forwards, or in loops, crossing multiple channels and touch points. Even more challenging for marketers, the journey is unique to each customer and each time they set out to buy something. Do the math to see why you must be prepared to address infinite possibilities with real-time, relevant, contextual experiences. Are you ready?
The experts speak.
Craig Borowski, Software Advice: “Your most unhappy customers are your greatest source of learning.” (Bill Gates)
Teri Sun, White Rhino: “The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy." (Thomas J. Watson)
Ryan O’Neil, SAP: “Wherever you go, there you are.” (Clint Black) Join us for Modern Customer Journey: Forget the Marketing Funnel.
The Customer Edge with Game Changers, Presented by SAP
Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel
Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.
Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
Episode Directory
March 2015
February 2015
- 2/18/2015: Modern Customer Journey: Having It Their Way – Part 2 Listen Now
- 2/4/2015: Modern Customer Journey: Forget the Marketing Funnel Listen Now
January 2015
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