Encore: DNA Marketing - What Does It Mean for Consumers and Advertisers?
June 2, 2015
Hosted by Nancy Lin
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Guest Information
Episode Description
As competition intensifies, businesses are going beyond online tracking to find better data for their marketing strategies. Hugo Boss now uses body heat to track shoppers and identify areas in the stores that are most visited. Other advertisers use facial recognition technology in their digital advertising display to tailor personalized message to the shopper. Miinome, a start-up in Minneapolis, is betting that genetics-based advertising is the next big thing. Paul Saarinen, CEO of Miinome, will shed light on the company’s vision and innovative business model that will change the relationship between the marketers and the consumers. What new advertising models will emerge from this? Should we be concerned or intrigued? Please join us for a discussion to learn more about the new trend.
Business REINVENTION
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“Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons.
Nancy Lin
Nancy Lin is an executive coach, a business consultant and the founder of Change Agent SF (www.changeagentsf.com). She works with leaders at fast-growing companies to transform the way they look at their business and leadership. She helps companies align people strategy with their business strategy. Nancy brings to her executive coaching and podcast a strong understanding of business, having worked for Yahoo, DHL, Johnson & Johnson and Pepsi. Her insightful probing approach and passion to unleash potential helped companies uncover hidden opportunities, topple conventional thinking and achieve growth in US and international markets. Through the online radio show, she continues to encourage innovative thinking and empowers the audience to overcome their business challenges.
Nancy’s diverse experience also includes international development work, training impoverished farmers in rural Tanzania and expanding professional midwifery education for young indigenous women in Mexico. She is a motivational speaker and has spoken at Google, Visa and HP. Some of her articles are available at BizReinvention dot com.
