This week's guest, Elisa Camahort Page, the Content Officer
February 10, 2016
Hosted by Lori H. Schwartz
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
This week we chat with Elisa Camahort Page who is the Chief Community Officer at SheKnows Media. Elisa is a leader in the content marketing space and was one of three co-founders of BlogHer, Inc, one of the first online publications and yearly conferences to focus on the hottest news and trends among women in social media. As a demographic truly driving the economy, Elisa and her colleagues were the first to recognize the power of the female blogger, and it's subset, the 'mommy blogger', as a viable content marketing engine. As part of the Blogher team, she was named Fortune’s Most Powerful Women Entrepreneur and Fast Company’s most influential women and all for good reason; Elisa expertise is around research and insights that lead to successful actions for brands. She's got information galore on how to connect and hit a home run online with content marketing and social media. You'll learn alot from listening to The Content Officer, Elisa Camahort Page and The Tech Cat.
The Tech Cat Show
Archives Available on VoiceAmerica Business Channel
The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.
