Is Your Brand What You Need It to Be with Denise Lee Yohn
March 31, 2016
Hosted by Linda Sharkey
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Guest Information
Episode Description
Even such seemingly illusive companies as Airbnb and Uber have built a remarkable brand presence. My guest this week is Denise Lee Yohn, a best-selling author and frequent guest on CNN and Bloomberg. Denise has worked with the creme de la creme in building brand identity. We will be discussing how you can build intense customer loyalty and she will share her seven secrets to building a powerful brand. Building a brand is serious business. If you and your company are not brand savvy, it can make or break your company even if you are great at what you do.
i Lead – The Leadership Connection with Linda Sharkey
Archives Available on VoiceAmerica Business Channel
Everyone aspires to be a terrific leader. They want to run outstanding organizations with great cultures that drive sustainable results. Every leader alive wants to leave a legacy of top performing people and lasting business results. This show is about you. It is your leadership connection to quick and simple methods for raising your own bar. It is all about what you can do to have a positive impact that makes a difference, not only in your life but in the lives of those you lead. We all know from experience that leaders who build talent, care about their people and create healthy organizations are leaders that others want to work with and for. Being that kind of leader takes facts, insight and most of all practice.
Our show gives you practical, actionable tips and tools that are fact based and proven to make you a better leader, driving top notch business results.
Linda Sharkey
Dr. Sharkey is an internationally recognized expert on global leadership, cultural transformation and organization development. She is a sought after executive coach and helps good leaders become extraordinary leaders. She has a wealth of practical experience working with such venerable organizations as GE and HP, developing leaders for global roles. Linda is an engaging and informative speaker. Her worldwide talks focus on leadership, culture, organization improvement and talent development. Her hands-on experience, coupled with research and fact-based approaches take the guesswork out of developing leaders. She ensures that talent strategies being implemented do in fact drive business results.
Dr. Lindy, as she is affectionately called by some colleagues, is an established author. Her books which she co-authored have been given numerous awards. “Winning with Transglobal Leadership,” a ground breaking book on how to develop and retain global leaders, was named one of the top 30 best business books for 2013 by Soundview Executive Summaries. “Optimizing Talent” and the accompanying workbook have been used by many Fortune 500 companies as the definitive roadmap in developing a talent powerhouse and high performance culture.
Linda laces her presentations with real life stories and experiences that make the leadership concepts she espouses live in the minds of others. She has helped hundreds of leaders “up their game” and that of their teams.
