Volker G. Hildebrand

Dr. Volker G. Hildebrand, Vice President for CRM Solutions at SAP, has two decades of experience as a CRM expert, researcher, author, professor, and software industry professional. With a doctorate in business economics, an MBA from the University of Mannheim, and a degree in business and technology from the University of Stuttgart, he has been an instructor and pioneering researcher on how to optimize the relationship between a customer and its suppliers. He has served as a CRM consultant for large international companies and held SAP leadership positions in sales, marketing, and product management for CRM and e-commerce applications. Volker is the author of several books and over 100 articles on CRM. Database Marketing & Computer Aided Selling was published in 1993. His articles have appeared in the German edition of the Harvard Business Review, absatzwirtschaft (Germany’s leading sales and marketing journal), the CRM Project, HMD, Marketing ZFP, and SAP Insider journals.