Bob Parker

Bob Parker is a Group Vice President at IDC Research. In addition, to managing IDC’s global teams in Retail, Energy, and Manufacturing, he also has responsibility for coordinating the firm’s research around digital transformation. In this capacity, he has developed a multi-dimensional maturity model that helps companies evaluate their relative progress in the areas of strategic leadership, customer experience, information management, operating model transformation, and worksourcing. The company has built the most extensive research benchmark database in the digital transformation domain.