Helen Urwin
Helen Urwin is the creator of Full Potential Branding and the founder of XanobiaTM – a business that takes an unconventional approach to delivering exceptional transformation and results. Helen began her corporate career at Mars Inc 25 years ago before starting her business in 1996 and has been traveling the globe ever since, working with some of the world’s most iconic brands, alongside some of the world’s most renowned agencies, on projects that have reshaped, reinvigorated and redirected categories and markets. Full Potential Branding is now practiced by many leading brands around the world. It’s a journey that continues.
