Alan L. Klein

Alan L. Klein is founding partner of The Marketing Agency Paris New York, an insight and research consultancy that helps marketers, retailers, and emerging media to optimize domestic and global strategies. His clients have included Johnson & Johnson, Clairol, Hershey Foods, Walmart, Premier Retail Networks, Find/SVP, Bristol-Myers Squibb and Marketing Corporation of America. He is currently supporting new product development for NGM Media & Marketing, an innovator of online pay per performance advertising. In addition to pioneering new research methodologies, he helps American firms to evaluate and optimize opportunities in Europe, while helping EU-based companies enter the U.S. market. Earlier in his career, Alan was a senior management officer for advertising, strategy and market research at The Interpublic Group and Grey Advertising. He began his career in Brand Management at Procter & Gamble.