Lisa Joy Rosner

Lisa Joy Rosner is Chief Marketing Officer at social intelligence company NetBase, working with the largest brands in the world—including Coca-Cola, Kraft and HP—as they transform their approach to understanding consumers’ desires. Before NetBase, she was vice president of Worldwide Marketing at BroadVision Inc. and vice president of Marketing at MyBuys, where she worked with Sears, Wal-Mart and Circuit City. Previously, she worked in the business intelligence market at Brio, DecisionPoint and Oracle. Lisa Joy is an active blogger and guest columnist on social media topics. She has served on the marketing advisory board for the Silicon Valley Red Cross and the Wornick School, as well as the Content Committee of Shop.org, the AMA and Benchmark. A guest lecturer at the Hass School of Business, Stanford and the Tuck School of Business, she is often quoted in The Wall Street Journal, Mashable and Giga-Om. She was named the Gold winner of the Great Minds Award by the ARF in 2011.