Simone McCallum
Simone McCallum leads ASB's social media strategy and leads their efforts to focus on growing community, customer engagement and retention, monetisation of social media channels, content creation/curation, social marketing, and taking advantage of new technologies and channels to increase talkability and amplification. ASB is listed on The Financial Brand's Top 35 Banks on Twitter and Facebook, and is NZ's most social bank. The innovative award winning Virtual Branch on Facebook is a secure and confidential webchat application bringing ASB to where the customers and community are.
