Bruce Bolger
Bruce Bolger is managing director of the Enterprise Engagement Alliance at http://www.enterpriseengagement.org. The EEA is an education and outreach organization focusing on strategies that help organizations achieve results through the proactive involvement of all of their customers, channel partners, employees, and vendors. Bolger is also president of Engagement Enterprises., an integrated media, marketing, and technology firm that specializes in the field of engagement. Bolger has nearly 25 years of management experience in business development and engagement. He was a founder of the Forum for People Performance Management and Measurement, a not-for-profit research organization affiliated with Integrated Marketing Communications department in the Medill School of Journalism at Northwestern University that is dedicated to conducting research in the area of business motivation and engagement. Bolger was formerly editor and publisher of Incentive magazine, is author of two textbooks available on incentive program design, and has written and spoken extensively on business development, engagement, and motivation.
