Misty Young
After nearly two decades in politics, public relations and marketing, Misty Young risked everything to buy the Squeeze In, a little “hippie restaurant” nestled in the High Sierra in historic downtown Truckee, California. Throwing herself in with reckless abandon, working days, nights, weekends and holidays, Misty made it her mission to understand the business from top to bottom. She served guests, cooked omelet’s, washed dishes, cleaned bathrooms, mopped floors, paid vendors, prepared payroll and tax returns. During her dramatic growth phase, Misty’s emphasis changed dramatically from focusing on processes -- to focusing on people. She developed a comprehensive training program designed to assure every single guest was being served as if by an owner of the company. Misty’s best selling book, “From Rags to Restaurants: The Secret Recipe to Success” and has launched her personal brand, The Restaurant Lady, as a resource to independent restaurant owners.
