Dan Gregory
Behavioral strategists, Dan Gregory & Kieran Flanagan argue that if you want to increase your chances of success in business and life, you should design for reality. Offering real-world strategies with a healthy dose of wit and charm, Selfish, Scared & Stupid will help you design for success by aligning with natural human behaviors and biases: selfishness, fear and stupidity.
http://theimpossibleinstitute.com/selfish-scared-and-stupid/
