Penny Rosema

Penny Rosema


With over 20 years of global in-the-trenches experience, Penny’s view on negotiation is radically different. She teaches that power in negotiation is not about domination. It’s about preparation and considering more than just the dollars of the deal. Penny shows audiences how to get more of what they want, whether their deal is worth $100 or $100 million. With her interactive programs, people practice professional negotiation techniques and start using them immediately. As a strategic buyer for a global manufacturing operation, Penny traveled the world negotiating multi-million-dollar contracts. Now she shares the secrets she learned on the job. Penny’s combination of tested techniques and real-life stories connect with audiences on an intense, personal level. Prior to her speaking professionally, Penny, is an engineer by education, and led a buying team at Amway with an annual spend of $150 million.