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Tune in for historical perspective on the role of the salesperson in technology – we are in the ‘get it…or not’ business. Rick Morris will interview Jeff Alsberg who started selling Macintosh and clones in 1989. Many things have changed in that timeframe, but some have not moved an inch. One of those stable things is that you are either perceived as someone who ‘gets it’ or not. This customer perspective can change in an instant, so making sure you are always equipped to be valuable is a never ending challenge to know your space cold. Watching the role morph from ‘tell em what you are going to
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