February 15th 2012: A Valentine’s Day Post-Mortem: Are you a retailer we love to love? |eCard

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February 15th 2012: A Valentine’s Day Post-Mortem: Are you a retailer we love to love?

Valentine’s Day: Love it if you receive “the perfect gift”. Hate it if you don’t know what gift to give or where to find it. If you’re the latter, it’s not all your fault, says Adrian Drury at Ovum: “You may not know what to buy your loved one, but your retailer does.” As a game-changer holiday, Feb. 14 poses a double-edge relationship sword for retailers. Fail to help a consumer express their love, and that consumer will not love your brand. Why is this so difficult? Because of a sea change of customer buying behavior, says SAP’s Jon Wurfl. Consider 37% of PriceGrabber® Valentine’s D

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Featured Guests

Becky Carroll

Becky Carroll is a Director in PwC’s Customer Impact Consulting group and leads the social media consulting practice in Southern California, as well as the firm’s Social Care practice. Becky helps clients define and implement strategies to drive digital customer engagement and improved customer experiences resulting in business impact throughout the social enterprise. She is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, 2011) on the topic of customer experience and loyalty; her book has been used as a textbook at Johns Hopkins University. She was the Social Media Contributor for the NBC TV Morning Show in San Diego and

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Adrian Drury

Adrian Drury leads Ovum’s Consumer IT & Integrated Media team, covering the impact of IT consumerization on the engagement model for enterprises with their employees, customers and the opportunity for industry value chain re-engineering. .

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