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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

March 28th 2012: Mobility Goes to the Mall, the Hotel, the Airport…

The mobile world isn’t coming; it’s already here. It’s a fact of business your company has to deal with, and a serious game you’d better play to win. That means getting the right information in the right format to the right people at the right time and place. According to communications researcher Maribel Lopez, “Businesses face a dynamic landscape where both customer and employee demands are changing…There are three market shifts that are driving this change – Mobile, Social and Cloud.” Communications strategist Bob Evans expands on this. “Here’s a lovely contraction-y acronym-y thing: MoC

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Featured Guests

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Bob Evans

Bob Evans is Vice President of Strategic Communications for SAP. He joined the company in April 2011 and late last year helped create a new 50-person team within the Marketing organization called Customer Central,
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Brent Leary

Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC
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Maribel Lopez

Maribel Lopez is the founder of Lopez Research, a market research and strategy consulting firm.
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Mimi Spier

Mimi Spier, Senior Director, Solution Marketing, SAP, has spent the last 20 years strategizing, building, launching, implementing, and evangelizing software applications for world-class enterprise companies like Oracle, BusinessObjects, Hyperion, and SAP.
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https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now 28/03/2024 06:00 28/03/2024 07:00 Technology Revolution: The Future of Now https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now The mobile world isn’t coming; it’s already here. It’s a fact of business your company has to deal with, and a serious game you’d better play to win. That means getting the right information in the right format to the right people at the right time and place. According to communications researcher Maribel Lopez, “Businesses face a dynamic landscape where both customer and employee demands are changing…There are three market shifts that are driving this change – Mobile, Social and Cloud.” Communications strategist Bob Evans expands on this. “Here’s a lovely contraction-y acronym-y thing: MoCoSoLo. That’s Mobile, Collaboration, Social, and Localization. Forget the dumb term but think hard about understanding all of the implications that those forces will bring to bear on mobile behavior, mobile expectations, mobile experiences, and mobile commerce.” Pour a cup and get the real scoop from our panel of experts on Mobility Goes to the Mall, the Hotel, the Airport... VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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