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On April 4, we explored whether business intelligence, aka “BI”, is an oxymoron or a way to make companies genuinely smarter. Today our experts take a deeper dive into why even the best technical intelligence isn’t really “smart” without a solid strategy.
Jason Rose sees it this way: “Technology is an enabler. Having a strategy sets your roadmap for success.”
Brian Sommer takes a mathematical approach. “There are four kinds of BI strategies I see: none, outdated, accidental and purposeful. And, three of those are no good.”
Josh Greenbaum challenges the notion that BI can be the Holy Grail f
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