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Sales transformation. A catch phrase “for virtually every C-level executive in the race to find answers to questions about sales and earnings growth, positioning and differentiation; even survival,” says Bob Nicols, author of The Journey to Sale Transformation: Twenty-five Axioms for Becoming a Trusted Partner to your Customers.
Bob and other experts have a lot to say about why and how your sales organization needs to change...now.
Bob Nicols, AXIOM Sales Force Development: “Sales is the most broken of all business functions.”
Kimberly Senior, AT&T: “Transformation, like a leopard’s spots
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