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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

May 20th 2015: Small Business Insights Part 2: Art of Customer Engagement

The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you “know your customers” and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: “No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating." Morgan Browne, IIS Group: “Di

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Featured Guests

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Susan Wilson Solovic

Susan Wilson Solovic, “THE Small Business Expert”, is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com top 100 and USA Today bestselling author, media personality, sought-after keynote speaker, and attorney.
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Morgan Browne

Morgan Browne is the Chief Executive at the IIS Group, one of Europe’s leading SAP Business One partners. IIS Group provides business management software, services and support to small and medium-sized enterprises across the globe.
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Carrie Maslen

Carrie Maslen is Global Vice President of Small and Medium Enterprises (SME) at SAP. She joined SAP’s North America partner team in 2010, and subsequently moved to a global role responsible for developing partners.
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https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now 28/03/2024 06:00 28/03/2024 07:00 Technology Revolution: The Future of Now https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you “know your customers” and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: “No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating." Morgan Browne, IIS Group: “Different people have different presences for how they engage – especially in an environment dominated by social media and digital communications.” Carrie Maslen, SAP: “'Who are you – I really wanna know'. A brand needs to clearly define and convey what we want it to in a predictable and consistent manner.” (Pete Townsend lyric) Join us for Small Business Insights Part 2: Art of Customer Engagement. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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