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Even such seemingly illusive companies as Airbnb and Uber have built a remarkable brand presence. My guest this week is Denise Lee Yohn, a best-selling author and frequent guest on CNN and Bloomberg. Denise has worked with the creme de la creme in building brand identity. We will be discussing how you can build intense customer loyalty and she will share her seven secrets to building a powerful brand. Building a brand is serious business. If you and your company are not brand savvy, it can make or break your company even if you are great at what you do.
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