[Bookmark] The greatest sin in the public relations (PR) world is the sin of doing absolutely nothing and then wondering why the media isn’t paying attention to you—or in the case of a crisis, wondering why they are eating you alive. As a business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in “do it yourself” PR. Or, you can contact a PR consulting firm to assist you in the adventure. Whatever your choice, it’s up to you to make use of proven PR tactics to help build awareness and credibility for your brand. Want to put these tactics to work for you? Then tune in this week to Essential Marketing Secrets With Casey Demchak and listen to his guest, Maggie Chamberlin Holben, owner of Absolutely Public Relations, share her expertise about how to effectively use PR to turn up the volume on your brand.
Casey Demchak is an expert in writing high-impact marketing communication materials. For 15 years, leading medical companies and organizations in other industries have relied on Casey’s strategic copywriting skills to sell products and generate leads.
Casey is known for his innovative approach to creating key message copy platforms that serve as the springboard for writing a full array of marketing communications for your product.
He’s author of the reference guide, Essential Sales Writing Secrets, and he’s published special reports and articles in publications such as The Denver Business Journal, Advertising & Marketing Review and The BMA Marcom Mirror.
Casey has been the copywriter on seven marketing projects that won American Advertising ... More »
Essential Marketing Secrets With Casey Demchak takes a fun, in-depth look at the hottest topics in marketing today: social media, online public relations strategies, persuasive copywriting techniques, key message development, search engine optimization and more.
As an independent copywriter, Casey shares expertise drawn from his 15-years of sales writing experience. His guests include a dynamic range of thought leaders from the world of marketing communications.
Every week Casey leads fun and lively discussions that will inform and entertain you. With an emphasis on copywriting and strong message development, you’ll learn marketing tips and insights you can put to use immediately.
Great marketing is never dull, so Essential Marketing Secrets
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Rich Carvill brings a unique client-side perspective to marketing communication challenges. He has more than 25 years of client-side business-to-business ...
Rich Carvill brings a unique client-side perspective to marketing communication challenges. He has more than 25 years of client-side business-to-business ... Learn More »
Tarla Cummings is the Account Manager and Social Media Manager at Location 3 Media in Denver, Colorado. She oversees comprehensive ...
Tarla Cummings is the Account Manager and Social Media Manager at Location 3 Media in Denver, Colorado. She oversees comprehensive ... Learn More »
Sara Allison DeRousse is President of Envision Marketing, a business consulting firm that specializes in strategic planning and branding. She ...
Sara Allison DeRousse is President of Envision Marketing, a business consulting firm that specializes in strategic planning and branding. She ... Learn More »
When John Evans joined the LIGHTGROUP at the end of 2006, he brought with him a skill set for developing ...
When John Evans joined the LIGHTGROUP at the end of 2006, he brought with him a skill set for developing ... Learn More »
Maggie Chamberlin Holben specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in international, national, ...
Maggie Chamberlin Holben specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in international, national, ... Learn More »
Rob McNealy is a small business entrepreneur, and startup junkie. His passion is using social media to evangelize about small ...
Rob McNealy is a small business entrepreneur, and startup junkie. His passion is using social media to evangelize about small ... Learn More »
Greg Olson is the Growth Officer for Ubiquity Group, a strategy and creative services company specializing in medical technology and ...
Greg Olson is the Growth Officer for Ubiquity Group, a strategy and creative services company specializing in medical technology and ... Learn More »
Mary Salfi is a spiritual teacher, a psychic and medium based in Denver. From September 2008 to December 2008, she ...
Mary Salfi is a spiritual teacher, a psychic and medium based in Denver. From September 2008 to December 2008, she ... Learn More »
Steve Slaunwhite is a marketing consultant, author, speaker and recognized expert on developing effective sales copy. He has helped more ...
Steve Slaunwhite is a marketing consultant, author, speaker and recognized expert on developing effective sales copy. He has helped more ... Learn More »
Rich Carvill brings a unique client-side perspective to marketing communication challenges. He has more than 25 years of client-side business-to-business ...
Rich Carvill brings a unique client-side perspective to marketing communication challenges. He has more than 25 years of client-side business-to-business ... Learn More »
Tarla Cummings is the Account Manager and Social Media Manager at Location 3 Media in Denver, Colorado. She oversees comprehensive ...
Tarla Cummings is the Account Manager and Social Media Manager at Location 3 Media in Denver, Colorado. She oversees comprehensive ... Learn More »
Sara Allison DeRousse is President of Envision Marketing, a business consulting firm that specializes in strategic planning and branding. She ...
Sara Allison DeRousse is President of Envision Marketing, a business consulting firm that specializes in strategic planning and branding. She ... Learn More »
When John Evans joined the LIGHTGROUP at the end of 2006, he brought with him a skill set for developing ...
When John Evans joined the LIGHTGROUP at the end of 2006, he brought with him a skill set for developing ... Learn More »
Maggie Chamberlin Holben specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in international, national, ...
Maggie Chamberlin Holben specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in international, national, ... Learn More »
Rob McNealy is a small business entrepreneur, and startup junkie. His passion is using social media to evangelize about small ...
Rob McNealy is a small business entrepreneur, and startup junkie. His passion is using social media to evangelize about small ... Learn More »
Greg Olson is the Growth Officer for Ubiquity Group, a strategy and creative services company specializing in medical technology and ...
Greg Olson is the Growth Officer for Ubiquity Group, a strategy and creative services company specializing in medical technology and ... Learn More »
Mary Salfi is a spiritual teacher, a psychic and medium based in Denver. From September 2008 to December 2008, she ...
Mary Salfi is a spiritual teacher, a psychic and medium based in Denver. From September 2008 to December 2008, she ... Learn More »
Steve Slaunwhite is a marketing consultant, author, speaker and recognized expert on developing effective sales copy. He has helped more ...
Steve Slaunwhite is a marketing consultant, author, speaker and recognized expert on developing effective sales copy. He has helped more ... Learn More »
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