Casey Demchak is an expert in writing high-impact marketing communication materials. For 15 years, leading medical companies and organizations in other industries have relied on Casey’s strategic copywriting skills to sell products and generate leads.
Casey is known for his innovative approach to creating key message copy platforms that serve as the springboard for writing a full array of marketing communications for your product.
He’s author of the reference guide, Essential Sales Writing Secrets, and he’s published special reports and articles in publications such as The Denver Business Journal, Advertising & Marketing Review and The BMA Marcom Mirror.
Casey has been the copywriter on seven marketing projects that won American Advertising Awards. He has been quoted in Inside Direct Mail Magazine for his expertise in building corporate newsletter programs; and samples of his work are featured in Steve Slaunwhite’s course workbook, Secrets of Writing for the Business-to-Business Market.
Before he became a consultant, Casey held senior copywriting positions at Mentor Corporation and Cost Care, Inc.
Casey holds a BA in communications from Loyola Marymount University, where he twice won the Samuel Z. Arkoff award for screenwriting excellence. Prior to his copywriting career, Casey worked in Hollywood as a script analyst at Ron Howard/Anson Williams Productions.
Essential Marketing Secrets With Casey Demchak takes a fun, in-depth look at the hottest topics in marketing today: social media, online public relations strategies, persuasive copywriting techniques, key message development, search engine optimization and more.
As an independent copywriter, Casey shares expertise drawn from his 15-years of sales writing experience. His guests include a dynamic range of thought leaders from the world of marketing communications.
Every week Casey leads fun and lively discussions that will inform and entertain you. With an emphasis on copywriting and strong message development, you’ll learn marketing tips and insights you can put to use immediately.
Great marketing is never dull, so Essential Marketing Secrets With Casey Demchak delivers timely information in a style that’s edgy and informative. Want to know what’s new in the world of marketing communications? Then tune in Wednesdays at 10 AM Pacific on the VoiceAmerica Business Channel.
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