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Jacquelyn Ottman is not just another face in the “green” crowd. She has been a pioneer in green marketing since 1989, and her new book, The New Rules of Green Marketing, has been named a top 40 Sustainability book by the University of Cambridge. Her clients include some of the biggest names in Fortune 500 companies, like: 3M, Bissell, Clairol, Johnson & Johnson, Kraft General Foods, and Nike. During this episode of Go Green Radio, Jacquelyn will discuss how important it is for companies to have an in-depth understanding of how today’s mainstream green consumers differ markedly from yesterday’s
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