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Four-time New York Times bestselling author, 27-year Forbes columnist, and Fisher Investments CEO Ken Fisher released his eighth book, co-authored by Lara Hoffmans: Markets Never Forget (But People Do): How Your Memory Is Costing You Money—and Why This Time Isn't Different. Why are so many are too bullish or too bearish at just the wrong times? Ken shows us how their memories play (often costly) tricks on them—and how they can combat their faulty memories with just a bit of history. A recession is a recession. Some are vastly worse than others—but investors have lived through them before. Cred
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