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Pop quiz: Business intelligence aka “BI”. (A) Alphabet soup? (B) Oxymoron? (C) Secret weapon that instantly makes your company smarter?
Answer: C, but it’s not that simple, says analyst Josh Greenbaum. “Business users don’t understand data, and data geeks don’t understand business. BI software has traditionally been among the top forms of shelfware in the enterprise. Most data warehouses are sanitary landfills.”
Asuret’s Michael Krigsman adds, “Without a sense of focus and direction, BI and analytics become yet another source of useful data and clutter. In the end, vendors and users must wor
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