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How does a 34 year old, established, public embedded communications hardware company turn itself into an engine of innovation, entering new, promising and unfamiliar territories for them? Our guests today are the CEO of such a company, Interphase Corporation in Plano, Texas, and the Vice President of Strategy that helped push the company into new directions.They will take us through a story that starts with the realization that “someone moved my cheese”, to breaking all orthodoxies, developing a new strategy, and putting it to work.They will share how hard it was to do things differently, and
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