Predictive Analytics has been used for some time in exploiting patterns among data, and Big Data has now removed the limits on what can be analyzed. But there’s a difference between prediction and persuasion. If Predictive Analytics can’t lead to something actionable on a business level, what good are they? So how can we define what makes Predictive Analytics effective, persuasive to business leaders and capable of helping the business achieve a positive ROI?
Guest 1: Eric Siegel, Founder, Author, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die”, Predictive Analyt
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