Secrets to Great Content Curation & Creation for Digital Selling: How and Why
July 28, 2020
Hosted by Bonnie D. Graham
The buzz: “Digital Selling makes so much sense and seems so easy. Just find useful content, add valuable personal insights, and share it with the right people to build relationships. But creating a repeatable Digital Selling strategy requires more. As Stephen Walsh explains on the Knowledge Enthusiast: In practice, it takes time and focus to build a Digital Selling habit. Finding that content is all about useful content curation. How can you become a great content curator?” contentcurationmarketing.com “In a 2017 contentmarketinginstitute.com survey, 49% of B2B marketers identified content creation as one of the challenges that contributed to the stagnation of their content marketing efforts…Content curation is a powerful tool…Getting more done with less is what every business strives to achieve.” quuu.co/blog We’ll ask Jason Taylor at Grapevine6, Brandon Bornancin at Seamless.AI, and Marco Argaez at SAP for their insights on Great Content Curation and Creation for Digital Selling.
Changing the Game with Digital, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.