Grow Your Business in China Through Digital Marketing
September 10, 2020
Hosted by Michelle Zou
In the June 2020 report, the International Monetary Fund (IMF) forecasted that global GDP would contract by 4.9% in 2020, the U.S. economy is expected to contract by 8% and the European area by 10%. But China's economy is forecasted to grow by 1%, the only country with a positive growth over 2019, in part because the country got a head start on its recovery. Therefore, China may become a more attractive market to many western companies. However, selling to China may not easy, especially for small and medium companies who lack of expertise in the China market and Chinese culture, and don’t have a sizable marketing budget. Digital marketing can be an affordable way to help you grow business in China. This time, I invited Mr. Jie Zhang, Co-Founder & CEO of GoDigitalChina and AdChina.io to talk about how to enter and succeed in the Chinese market through digital marketing. GoDigitalChina is an Advertising Agency offers one-stop-shop of online marketing in China for western companies.
In China with Michelle Zou
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“In China with Michelle Zou” features interviews of thought leaders and executives combined with experts in a range of industries. We reveal their thoughts and personal stories about the various opportunities manifesting with China’s economic development and social changes. From our guest Chinese and foreigners who have lived in China, you will learn valuable information about today’s China and how it relates to you.
China has risen to become the second largest economy in the world. China’s incredible opportunities are attracting people from all over the world, no matter if you are a business leader, a manufacturer, a trader, a professional, an artist, or a student. What does China look like today? What opportunities does this huge market has for you? How can you seize those opportunities? This show will help you find your own answers. You will discover opportunities that you can tap into in China and understand how you can ride with the tide to grow your career or business.
Founder and CEO at Pacific Technologies Consulting Group (PTCG), Michelle Yingyi Zou is building a consulting, training, coaching, and conferencing business focusing on US-China cross border opportunities. She brings over 20 years US-China experience in industry and helps American organizations learn the China market and culture, enter and grow business in China, and vice versa. In addition, Michelle is a business and leadership coach specializing in helping leaders and professionals grow their business and achieve their career goals. She is also a management and marketing consultant and trainer for Microsoft, a board of director at Washington State China Relations Council, and an advisor for several startups. She is passionate about education and have been leading and volunteering in NGOs to make a difference in people’s life through education. She is a public speaker in the U.S. Speaker program and frequently speaks in China. In addition, she publishes a weekly podcast program and authors articles in Chinese introducing America to the Chinese audience.
Michelle has worked in Microsoft, HP, EMC, IDC and in Chinese companies and startups. She has an MBA and Master of Science in Finance degree, as well as a Professional Coaching certification.