Why You Shouldn’t Do What You’re Told (in sales).

November 30, 2021
Hosted by Dr. Melissa L. Strawser

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Guest Information

Episode Description

Vera Czerny (pronounced like Cherney) spent her entire professional life in some form of sales. Whether it was her own business, back in her home country of Czech Republic, in Holland where she lived for a year, or in America, that became her new home since 2002. She ran multiple business, as well as businesses for others, and developed her own sales system that goes against the mainstream and usual advice. Didn’t matter what industry or country, certain common tools and sales recommendations didn’t resonate with her. In fact, some sales training insulted her intelligence. “It’s nobody’s dream to become a salesman. I’m also competitive when it comes to sales. But I wasn’t going to sacrifice my soul and dignity just to be crush it in sales,” she said. ”And if it was offensive to me, I’m sure it would be offensive to anyone I talk to.” So, despite of what “gurus” were saying, or the sales trainings she attended, she did the opposite. And it worked! No matter the market, industry, how knowledgeable or not she was about it, she could beat her competition or her seasoned, well experienced colleagues. Vera first thought it’s what everyone did. Soon she learned (directly in the market, seeing what her competition was doing) – that’s not the case. And just like that, her REVERSE STRATEGY TO SUCCESS was born. Vera is passionate about the art of selling, whether you sell yourself or art you create, or product or service either you create or someone else you work for – nobody wants to sound like used car salesman. We definitely met one or two during our life, those that make you cringe or feel like you need a shower afterwards. Today she uses all her diverse, professional experience to help small business owners to use their own personality, develop their own style, where they feel comfortable, refine it and instead of following someone else’s script, and set a category of their own. Her client’s sales skyrocketed with just few little twists in their efforts. How to figure it all out, and most importantly, how to use it in sales, that’s what we’re going to talk about tonight. Inevitable side effects of using her method also include: - loyal clients that stay and come back for more - clients that become friends - motivated salespeople who don’t feel pushed and shamed into producing more - successful teams that don’t suffer with fluctuation - 30-50% increase of sales from an existing client’s database We will also talk about Vera’s Triumph Club, one of the kind Mastermind for adults that don’t have time for masterminds. It’s a brilliant accountability program to finish the year strong and start the 2022 with a bang. Vera will talk about how the similar program she took from her own sales coach, turned her business upside down – with investment of less than 15 minutes a week to focus on it. Opening its doors now, you can become a Founding member with all the privileges and perks that only founding members have.

Counterbalance Conversations with Dr. Melissa L. Strawser

Counterbalance Conversations with Dr. Melissa L. Strawser

Tuesday at 5 PM Pacific Time on VoiceAmerica Variety Channel

Are you looking for an hour to allow your imagination to soar? An hour for self-care? An hour to learn something new? Counterbalance Conversations is the hour that you have been looking for! Dr. Melissa L. Strawser seeks out engaging subject matter experts, coaches, entrepreneurs, entertainers, authors, and everyday heroes to bring emerging topics and fascinating stories to her audience. Her passion for storytelling, learning, healing, and resilience will inspire you to spark change in your life and community.

The conversations will give you an hour to breathe and time to let your imagination soar while you enjoy stories of triumph from those who are healing, inspiring change, and building resilience in their lives and communities. Take the journey with us on Tuesdays at 5 PM Pacific Time on the VoiceAmerica Variety Channel.

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Dr. Melissa L. Strawser

Dr. Melissa L. Strawser

In 2021, Dr. Melissa L. Strawser left the corporate world be a full-time coach, creator, educator, and mindfulness magician. Counterbalance Conversations is her latest adventure and most exciting opportunity to inspire, heal, and educate on a global scale.

Dr. Strawser’s mission is to help individuals and organizations evaluate performance, identify interventions for low performing areas, and develop realistic, holistic, high impact solutions. She is the CEO of Counterbalance Visionaries, LLC and holds an EdD in Performance Improvement Leadership and a master’s degree in Aeronautical Science with a Specialization in Aviation/Aerospace Education Technology. She is certified as an MBTI(r) Administrator and Interpreter, a Certified Professional Coach, and a 200hr Yoga Teacher.

Over the last 10 years, she successfully coached her clients in career, family, financial, and spiritual matters leading to significant growth and success. She is often the go-to consultant for her clients and business associates in the areas of communications, professional development, and performance improvement. Her clients span start-ups, industry, military, and non-profits During her off time, she enjoys photography, time on the beaches of the Emerald Coast of Northwest Florida, and cooking for her friends and family. Her greatest passion is storytelling and helping others tell their stories.

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Episode Directory

December 2021

November 2021

  • 11/30/2021: Why You Shouldn’t Do What You’re Told (in sales). Listen Now
  • 11/23/2021: Hoppin' Holidays: Ways Keep Your Sanity During the Holiday Season Listen Now
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October 2021



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