Marketing Multipliers: How to Grow Your Sales at Low to No Cost
July 17, 2017
Hosted by Hemda Mizrahi
In his book “Marketing Multipliers: 11 Simple Tools to Grow Your Business,” marketing advisor, copywriter, and five-time author Kevin Donlin describes “marketing multipliers” as “anything that significantly increases the power of your marketing.” Kevin identifies these multipliers as “small actions that deliver big results at low or no cost. They enable you to make deeper, more lasting connections with prospects than you can on-line.” In this episode, he discusses some of these tools, shedding light on the psychology behind pricing/packaging strategies, money back guarantees, and offline marketing tactics through which both he and his clients have exponentially grown their sales. Kevin offers listeners a free copy of his book and the chance to sample some of his business building tools. With these strategic, client-focused and time-tested techniques, you can motivate your ideal clients to purchase, and to buy again, regardless of the size of your budget or enterprise.
Turn the Page
Archives Available on VoiceAmerica Business Channel
“Turn the Page” features best practices in performance and quality of life for entrepreneurs, aspiring entrepreneurs and businesses. Subject matter experts, many of whom are long-time entrepreneurs, discuss the business models that have enabled them to recover from setbacks, thrive, and adjust course based on both their growth paths and marketplace changes. Guests include specialists in law, marketing, public relations, product and service-focused global businesses, social entrepreneurship, parental leave planning, and other disciplines. You’ll benefit from the stories of distinguished performers, such as executives and former pro athletes who have transferred and augmented their strengths to become business owners in the service of creative autonomy, lifestyle flexibility, philanthropy, and other legacy goals. Host Hemda invites you to subscribe to the show through iTunes or Stitcher, and to explore becoming a sponsor or affiliate by contacting her through the “Email Host” link.
Hemda Mizrahi, Ed.M., M.A., is a Board Certified Coach who specializes in executive and leadership development. Using the tools she has gained from her training in mediation, image consulting, and as a certified wellness coach and licensed therapist, she partners with clients on issues related to career transition, lifestyle management, and performance. As an organizational effectiveness consultant, Hemda collaborates with businesses to address gaps in the employee and customer experience. Her coaching, consulting and radio talk show roles are informed by her managerial experience in healthcare and higher education, participation on advisory boards, and entrepreneurship expertise. Hemda earned Master’s degrees in Organizational and Counseling Psychology at Teachers College, Columbia University, and a Bachelor’s in Hospitality Management from Cornell University. She is certified in the research-based 360-degree feedback assessments developed by the Center for Creative Leadership.