A Closer Look at SEO: The Key is in Your Keywords
July 26, 2017
Hosted by Janet Kunst
When it comes to online marketing, one of our top goals is to get our content in front of the right people who will ultimately buy our products and services. To do this, we need to get into the minds of our target audience to figure out what they are typing into the search engines to find your products and services, and then build our content around those search terms, known as keywords. In today’s episode, we’ll explore the importance of identifying the correct keywords to focus on, how to find them utilizing various tools, and some do’s and don’ts as to how to use them throughout your content marketing.
Marketing That Won’t Break the Bank
Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel
Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts.
On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities.
Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients. Tune in live every Wednesday at 12 Noon Pacific Time on the VoiceAmerica Business Channel.
Janet has over 25 years of marketing experience in industries ranging from hi-tech medical device to restaurants and retail establishments and everything in between. She has experienced first-hand the move from traditional marketing to online marketing, and knows the struggles that entails. Her passion is for the small business owner who has the expertise in their field, but when it comes to marketing and especially online marketing, are lost. When Janet started her own business 7 years ago, she was in their shoes. She had no budget for marketing and little understanding of the new concept of internet marketing. Through significant training, and a little trial by error, Janet has helped small business owners put their marketing plans in place to grow their businesses. Today, she is the owner of 411 Marketing Solutions, and works with small businesses from a variety of industries to connect with their customers online through internet and social media marketing.