The Basics of Creating Culture

August 15, 2017
Hosted by Sima Vasa

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Guest Information

Episode Description

According to Forbes, some of the benefits of company culture include contributing to your company’s identity and values, increasing retention, and adding to your brand identity. This week your host, Sima Vasa, dives deep into company culture with two companies from’s Best Places to Work for in 2016. First we’ll be hearing from Julie Strong, CEO at C1S, where her employees participate in team building events and social gatherings to build camaraderie. Sima also speaks with Leigh Gross, VP Business Development at CommonBond, where they offer a unique program to pay back their employee’s student loan debts. This feature has been effective in retaining and attracting millennials.

The Forum

Archives Available on VoiceAmerica Business Channel

Sima Vasa has founded several companies and invested in a variety of businesses. She’s ready to share her stories and tips with you. Show topics include basics of social media marketing, taxes, creating a personal brand, hiring practices, performance management, leadership, benefits of setting up 401k, insurance, technology, commission structures for sales people, management styles, creating culture and more! This is the place where people can “trust” the information and also connect with experts in an efficient manner and reliable manner. No sales pitches. We explore honest perspectives, tough choices, the wins and the successes.

Sima Vasa

Sima Vasa is a serial entrepreneur with a proven success record in starting and growing businesses. Her experiences include P and L Management, operations, business development, marketing, acquisitions, research design and analysis in global markets. Sima is accomplished in identifying opportunities and leveraging competitive advantages to gain market shares and acquire new customers. She combines market insight, business savvy ideas, and technology to build new products and services. Sima is also technology-oriented and innovation-focused to keep up with the ever-changing market place. Companies of experience include The NPD Group, International Business Machines (IBM) and a Founder of Paradigm Sample and Data Innovation. Sima sits on the Board of Directors of Paradigm Sample, Board of Advisors for Blink Insights and she is Vice Chair of SampleCon. Sima has earned her MBA in Finance from NYU’s Stern School of business and is a former member of the Young President’s Organization (YPO).

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