Local Search Optimization: A Simple Guide for Small Business
September 13, 2017
Hosted by Janet Kunst
Search Engine Optimization is a term that is used a lot when it comes to internet marketing. Simply put, it’s the process of making sure that your website and online presence ranks high enough for the search engines to notice. When it comes to local businesses – whether you are a brick-and-mortar or service-based business – it is extremely important to optimize your online presence so that those potential customers in your own back yard find you. On this week’s episode, Jim Froling of (949) Local Internet Marketing will teach us about local search optimization, what works and how to make sure you are maximizing your online opportunities to be seen. Join us as we unlock what could be a valuable asset to your online marketing efforts.
Marketing That Won’t Break the Bank
Archives Available on VoiceAmerica Business Channel
Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts.
On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities.
Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients.
Janet has over 25 years of marketing experience in industries ranging from hi-tech medical device to restaurants and retail establishments and everything in between. She has experienced first-hand the move from traditional marketing to online marketing, and knows the struggles that entails. Her passion is for the small business owner who has the expertise in their field, but when it comes to marketing and especially online marketing, are lost. When Janet started her own business 7 years ago, she was in their shoes. She had no budget for marketing and little understanding of the new concept of internet marketing. Through significant training, and a little trial by error, Janet has helped small business owners put their marketing plans in place to grow their businesses. Today, she is the owner of 411 Marketing Solutions, and works with small businesses from a variety of industries to connect with their customers online through internet and social media marketing.