Local Search Optimization Part 2: How to Optimize Your Website
September 20, 2017
Hosted by Janet Kunst
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Episode Description
There are many moving parts to optimizing your online presence for local search, and all need to work together so that your potential customers can find you on the internet. In last week’s episode (https://www.voiceamerica.com/episode/102312/local-search-optimization-a-simple-guide-for-small-business), we talked about off-page optimization – claiming your business from search engines, building citations and backlinks, and making sure you are using reviews, press releases, your blog and other sources to optimize your presence outside of your website. This week, Jim Froling, president of (949) Local Internet Marketing, is back with Local Search Optimization Part 2. Join us as we explore what you can do on your website with on-page optimization to help the search engines recognize you and deliver your information in local searches.
Marketing That Won’t Break the Bank
Archives Available on VoiceAmerica Business Channel
Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts.
On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities.
Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients.
Janet Kunst
Janet has over 25 years of marketing experience in industries ranging from hi-tech medical device to restaurants and retail establishments and everything in between. She has experienced first-hand the move from traditional marketing to online marketing, and knows the struggles that entails. Her passion is for the small business owner who has the expertise in their field, but when it comes to marketing and especially online marketing, are lost. When Janet started her own business 7 years ago, she was in their shoes. She had no budget for marketing and little understanding of the new concept of internet marketing. Through significant training, and a little trial by error, Janet has helped small business owners put their marketing plans in place to grow their businesses. Today, she is the owner of 411 Marketing Solutions, and works with small businesses from a variety of industries to connect with their customers online through internet and social media marketing.
