This week's Show: StoryTech's Hot Trends for IBC 2017

September 20, 2017
Hosted by Lori H. Schwartz

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Guest Information

Episode Description

StoryTech hits the floor in Amsterdam to cover IBC 2017. Every year, the International Broadcasting Convention (IBC) gathers over 50,000 top creators, storytellers, technology inventors and innovators to Europe to share the latest and greatest the Broadcast industry has to offer. Whether its discovering the sexiest screens, using new technology to protect content from piracy or finding the best cameras to capture the picture, IBC has the tools and techniques to keep modern creators up to date. This year the show floor will include over 1,700 exhibitors from around the world with products, experiences and thought leadership that will lead the way in our content driven world. The entire media value chain will be explored with 90 sessions and over 400 expert speakers covering production and post, distribution and monetization and everything in between. StoryTech works with IBC the to identify their insights on the latest trends in tech.

The Tech Cat Show

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The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities.

Lori H. Schwartz

As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.

Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.

An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.



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