Millennials Less Likely to Recycle, But More Likely to Buy From Companies Making a Positive Impact
September 29, 2017
Hosted by Jill Buck
Millennials are less likely to recycle than other generations, but more likely to buy from companies making a positive impact on the world, a new survey finds. The reason, according to the new survey and report from The Shelton Group: Millennials believe corporations have more power to solve global problems than individuals. "Millennials are pushing companies to make a positive impact on the world because they believe global problems are too big for individuals to solve," said Suzanne Shelton, president and CEO of The Shelton Group, a marketing and research firm focused on energy and the environment. "Millennials will reward corporations that take action and address problems for them." Tune in as we talk with Virginia Vowell, Senior Research Analyst at Shelton Group, about this revealing new report!
Go Green Radio
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According to the U.S. Census Bureau, the world population is expanding at a mind-boggling rate. The world reached 1 billion people in 1800; 2 billion by 1922; and over 6 billion by 2000. It is estimated that the population will swell to over 9 billion by 2050. That means that if the world’s natural resources were evenly distributed, people in 2050 will only have 25% of the resources per capita that people in 1950 had. If we intend to leave our children and grandchildren with the same standard of living we have enjoyed, we must preserve the foundation of that standard of living. Go Green Radio is the beginning of an important new shift in the way we treat our world. This grassroots program promotes the very best character traits in children and adults: caring for yourself and caring for others. Through simple, responsible behavior shifts, together we can protect human health through environmental stewardship. Go Green Radio airs live every Friday at 9 AM Pacific Time on VoiceAmerica Variety.
Upon graduation from the University of Illinois in 1991, Jill Buck was commissioned a Naval Officer. While stationed at the Fleet Training Center, San Diego, she served as the Legal, Physical Security, Administration, and Command Inspection Officer, as well as a Damage Control Instructor. She is an honor graduate of the Military Justice School, and a graduate of the Navy’s small arms weapons course, taught by former Navy Seals. In 2002, Jill wrote the Go Green Initiative, which is now the largest and fastest growing comprehensive environmental education program in the world, operating in 49 U.S. states, Indonesia, Europe, Mexico, and Africa. The program has been endorsed by the National School Boards Association (NSBA), National Recycling Coalition, 8 State PTA’s, California Integrated Waste Management Board, California Resource Recovery Association, and many more. Jill is a featured speaker at public policy, political, environmental, and PTA conventions across the country, and has been featured in such publications as U.S. Mayor, NSBA newsletter, Working Mother Magazine, Women’s Health Magazine, Ebony Magazine, Diablo Magazine’s “Women to Watch”. Jill owns her own business, Buck Consulting (www.jillbuckconsulting.com), which helps businesses “go green”, and is one of the nation’s leading advocates of free market solutions for environmental protection issues. Jill lives in Pleasanton, California with her husband and three children.