Millennials Less Likely to Recycle, But More Likely to Buy From Companies Making a Positive Impact
September 29, 2017
Hosted by Jill Buck
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Guest Information
Episode Description
Millennials are less likely to recycle than other generations, but more likely to buy from companies making a positive impact on the world, a new survey finds. The reason, according to the new survey and report from The Shelton Group: Millennials believe corporations have more power to solve global problems than individuals. "Millennials are pushing companies to make a positive impact on the world because they believe global problems are too big for individuals to solve," said Suzanne Shelton, president and CEO of The Shelton Group, a marketing and research firm focused on energy and the environment. "Millennials will reward corporations that take action and address problems for them." Tune in as we talk with Virginia Vowell, Senior Research Analyst at Shelton Group, about this revealing new report!
Go Green Radio
Friday at 9 AM Pacific Time on VoiceAmerica Variety Channel
Go Green Radio examines the most pressing environmental issues of the day. From environmental justice to climate change, the global water crisis or sustainability in schools, host Jill Buck interviews subject matter experts to empower listeners to create positive change in their own communities. For over fifteen years, Buck has interviewed U.S. Senators, four-star Generals, CEO’s, scholars, journalists, activists, and so much more. Her panoramic view of sustainability themes has given her listeners unparalleled access to the world’s most captivating topics and problem solvers. Whether you are new to sustainability or a professional looking for a deep dive into the most current green technologies, Go Green Radio is the place for you to hear from leaders who are working to create a healthy and just future for all.
Jill Buck
Jill is an international featured speaker at business, public policy and environmental conferences, and has been featured in such publications as U.S. Mayor, National School Boards Association Quarterly, Working Mother Magazine, Women’s Health Magazine, Ebony Magazine, and Diablo Magazine’s “Women to Watch.” In 2002, Jill founded the Go Green Initiative, a 501©3 that is the global leader in environmental education, operating in all 50 U.S. states and in 73 countries around the world. The program has been endorsed by the National School Boards Association (NSBA), National Recycling Coalition, 9 State PTA’s, California Integrated Waste Management Board (now CalRecycle), California Resource Recovery Association (CRRA), and many more. Jill serves on the editorial board of the Green Schools National Network’s quarterly publication, Catalyst Magazine; and is a member of the Executive Committee for the K-12 Technical Council of CRRA. Jill Buck is a former Naval Officer. While stationed at the Fleet Training Center, San Diego, she served as the Legal, Physical Security, Admin, and Command Inspection Officer, as well as a Damage Control Instructor. She is an honor graduate of the Military Justice School, and a graduate of the Navy’s small arms weapons course, taught by former Navy Seals. Jill holds a B.A. in English from the University of Illinois, and a M.S. in Education, specializing in Online Teaching and Learning, from California State East Bay.
