Social Selling at the Tipping Point - Part 2
October 18, 2017
Hosted by Bonnie D. Graham
The buzz: “79% of sales people that use social media outsell their peers” [Forbes]. Social selling is at a tipping point, “that magic moment when an idea, trend, or social behavior crosses a threshold, tips, spreads like wildfire” (Malcolm Gladwell). It is impacting how sales and marketing teams collaborate, do business and engage customers. But the laggards – organizations just now joining the social bandwagon – are in “reactive” instead of “proactive” mode. How can they incorporate social selling into their company’s DNA? The experts speak. Brynne Tillman, Vengreso: “Social does not take the place of a handshake, but it turns a handshake into a hug” (Brian Fanzo). Mario Martinez Jr., Vengreso: “Just remember, you can't climb the ladder of success with your hands in your pockets” (Arnold Schwarzenegger). Kirsten Boileau, SAP: “There’s a way to do it better – find it” (Thomas Edison). Join us for Social Selling at the Tipping Point – Part 2.
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Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.
SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.