Modern Competitive Analysis: Remember Social Media - Part 2
November 15, 2017
Hosted by Bonnie D. Graham
The buzz: “You’ll be in trouble quickly if you assume your only–or biggest–competition looks exactly like you” (Paige Leidig). All brands operate in a competitive global environment. Some prefer to ignore the competition. Others are obsessed, using "under the radar” spying to track other players. If traditional wisdom still holds–that strong knowledge about competitors’ strengths and weaknesses positions you to make smart marketing strategy decisions–then it’s time to add social media to your competitive info-gathering toolkit. The experts speak. Frank D. Geisler, ERPsourcing: “Don't play the saxophone–let it play you” (Charlie Parker). Simon Deschênes, Oak3s: “If you have everything under control, you’re not moving fast enough" (Mario Andretti). Kirsten Boileau, SAP: “If I had no competitors, I would be lazy, incompetent and inattentive…I salute my competitors...They make and keep me strong” (Paul Lee Tan). Join us for Modern Competitive Analysis: Remember Social Media – Part 2.
Coffee Break with Game-Changers, presented by SAP
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.