Encore: BCM and DR: Preparing for Public Relations
January 4, 2018
Hosted by Alex Fullick, MBCI, CBCP, CBRA, v3ITIL
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Guest Information
Episode Description
This week we talk about Communications and Public Relations with globally recognized PR expert and author, Gerry McCusker. Communications is key in any disaster situation and the battle for who controls the narrative rages strong due to social media. Gone are the days of press releases; today you've got to be quick to get your message out there and know how to get the right message out there - and keep in control of the message. We'll discuss how the PR landscape has changed and what organizations really need to concentrate on to keep their message on track and not fall victim to rumour and conjecture. Gerry will provide lots of tips and example of how we can better prepare ourselves for those potential PR disasters.
Preparing for the Unexpected
Thursday at 10 AM Pacific Time on VoiceAmerica Business Channel
Preparing for the Unexpected is about how people, organizations and communities plan, prepare, test, communicate and respond to sudden unplanned events such as natural and manmade disasters and crises. The show is for everyone who wants an understanding of how plans are created for individuals, organizations and communities and for anyone who wants to know what they can do in their own lives to help protect themselves from unexpected events.
There is a myth that disasters happen to others but in reality, they happen to everyone. It's just a matter of when and how well-prepared you are. The greater the level of awareness, communication and knowledge, the quicker one bounces back from adversity.
The overall aim of Preparing for the Unexpected is to reduce the suffering, effects and impacts caused as a result of disasters and unexpected life events by increasing knowledge and awareness of Business Contingency and Disaster Planning and related activities.
Alex Fullick, MBCI, CBCP, CBRA, v3ITIL
Alex Fullick is Founder and Managing Director of Stone Road Inc (StoneRoad) and has been working in the Business Continuity Management and Disaster Recovery industry for 20 years. During this time, Alex has been instrumental in developing, implementing and managing numerous initiatives, including Pandemic Planning, Policy development, large scale simulation tests, Business Continuity Plan development, Business Impact Assessments, maintenance programs and general Program and Project Management.
Alex holds his MBCI certification with the Business Continuity Institute (BCI), his CBCP with the Disaster Recovery Institute (DRI), is certified in ITIL Foundations and has a Certified Business Resiliency Auditor (CBRA) designation. He is also a member of the Advisory Board of Directors for The International Emergency Management Society (TIEMS).
He's presented at numerous conferences around the globe on various industry-related subjects including Orlando, Phoenix, Montreal, London (UK), Brisbane and Bucharest. He's authored several books including Heads in the Sand, Business Impact Analysis, Testing Business Continuity Plans and his latest Watch Your Step, which all focus on teaching individuals, organizations and communities about BCM and DR. He has also had articles published in trade publications.
